The Daily Star Ireland
Musgrave, the parent company of SuperValu and Centra, has decided to remove drinks associated with MMA fighter Conor McGregor from its stores. This decision follows a High Court jury’s ruling last week that McGregor had assaulted hair stylist Nikita Hand, resulting in him being ordered to pay €248,000 in damages.
A spokesperson for Musgrave confirmed that these products are no longer available across their store network. The affected products include Proper No. 12 Whiskey and Proper No. 12 Apple Whiskey, brands that McGregor launched and continues to promote on social media despite having sold them.
Musgrave, a family-owned business, also owns Donnybrook Fair and operates over 1,250 stores nationwide. The company faced public backlash for stocking McGregor-linked products after the jury’s decision in the assault case.
Other businesses connected to McGregor are also under pressure to distance themselves from his products. The developers of the Hitman game series, IO Interactive, announced on social media platform X that they would stop collaborating with McGregor in light of the court ruling. McGregor had appeared as a side character in the latest Hitman game, a franchise running since 2000.
The Barry Group, a retail food and alcohol wholesaler that runs the Costcutter and Carry Out off-licence outlets, also announced they would remove both Proper Twelve and Forged Stout from their network.
Following the court ruling, the Dublin Rape Crisis Centre issued a statement highlighting the impact on Irish society. Chief Executive Rachel Morrogh noted that calls to their 24-hour helpline nearly doubled over the weekend. The organization urged the public to support Nikita Hand and to consider whether the brands they endorse align with their values and oppose violence against women.
